Amazon offers to boost visibility of rival products to avoid EU antitrust fine

Amazon has offered to refrain from using sellers’ data for its own competitive retail business and boost the visibility of rival products on its platform, EU regulators said on Thursday, preventing a potentially hefty fine. A step towards the purpose. The US online retail giant offered to treat sellers equally when ranking their offers for the “buy box” on its website and which generates the bulk of its sales, confirming the Reuters story. Sellers will also be allowed to choose their own logistics and delivery services company over Amazon’s competing logistics services.

The European Commission said competitors and customers had until September 9 to respond of amazon The motion before deciding to accept the offer and exhausting its two checks.

Amazon, which fines up to 10 percent of its global business if found guilty of breaching EU rules, said it disagreed with many of the commission’s findings, saying it engaged constructively with the EU’s competition watchdog. Has happened.

The commission in 2020 accused Amazon of using its size, power and data to advance its own products and of gaining an unfair advantage over rival merchants selling on its online platform. As reported a week ago, Germany’s anti-cartel watchdog Told It has placed e-commerce giant Amazon under close watch for any possible abuse of its market position.

The Federal Cartel Office said it had determined Amazon to be a company of “paramount importance to competition”, a move that would allow it to act more effectively to “interfere and prohibit potentially anti-competitive practices”. will allow.

Amazon joins Google’s parent Alphabet and Meta, the group behind Facebook, under reinforced surveillance made possible by the German Competition Act.

The act, which came into force in January 2021, allows cartel authority to intervene earlier, especially against the world’s tech giants.

Andreas Mund, head of the Federal Cartel Office, said Amazon was “a major player in the e-commerce sector” and had created a “digital ecosystem” as both a seller and a marketplace.