Amazon will allow users to buy physical items in games, apps

San Francisco: Amazon has launched a new immersive shopping experience called “Amazon Anywhere”, which will allow users to buy physical products in games and apps.

The service introduces Amazon’s online marketplace to the world of video games and mobile apps, starting with Niantic’s new real-world augmented reality game Peridot.

“With Amazon Anywhere, you can now search for and buy physical products from Amazon stores without leaving your game or app. You can experience the first launch of Amazon Anywhere within Peridot, a new virtual world augmented reality from Niantic game (maker of) Pokémon Go,” Amazon said in a blogpost on Tuesday.

The game features unique virtual pets powered by artificial intelligence (AI), and is now available on iOS and Android devices.

While playing Peridot, users can access physical products within the game as they care for one-of-a-kind creatures and discover the world together.

“After seamlessly linking your Amazon account to Peridot, you can find Peridot-branded products like T-shirts, hoodies, phone accessories, and pillows featuring artwork of the magical creatures from the game. You’ll find familiar product descriptions, images You’ll see availability, Prime eligibility, price and estimated delivery date just as you would in Amazon stores,” the company said.

After clicking the “Buy” button, users can seamlessly complete their purchases using their linked Amazon account from within the game.

The products will be shipped to them just like any other Amazon purchase, and they can easily track and manage their orders through the Amazon app.

In addition, the company noted that Amazon Anywhere is for creators and developers of virtual worlds, video games or mobile apps who want to extend their digital experience into the physical world.

Now they can curate products from the breadth of Amazon’s selection, including the brand’s own merchandise.