New Delhi: Apple on Wednesday launched a new campaign to highlight the importance of health data privacy globally, including in India, as millions of people now monitor their health data online through smart devices.
The campaign will run on broadcast, social media and billboards in 24 territories around the world this summer. In India, the billboards will be present in Kolkata, Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune and Ahmedabad.
It will include a new ad voiced by Emmy Award-winning actress and comedian Jane Lynch, a white paper on how Apple helps protect data stored in health apps on the iPhone and HealthKit, and billboards in 24 territories around the world. helps. ,
To underline the importance of health data privacy, a humorous ad tells the story of people whose health data is shared without their consent by a third party, voiced by Lynch.
The ad is directed by award-winning Craig Gillespie, who directed “I, Tonya” and “Cruella,” among other films. The company also published a white paper on health data privacy.
The tech giant believes in four privacy principles: data minimization, on-device processing, transparency and control, and security, and has built each of these four pillars into its healthcare facilities since inception.
iOS minimizes the amount of health data sent to Apple’s servers by generating health metrics on the device. For users with two-factor authentication, a device passcode and a device running iOS 12 or later Health app data is end-to-end encrypted. As a result, the data in the Health app isn’t readable by anyone — even Apple.
Data shown in the Health app such as Trends and Highlights, resting heart rate and cycle tracking predictions are calculated on the device. This on-device storage and computation helps ensure that Apple does not look at this data to provide health metrics and summaries.
Health data is sensitive, so Apple ensures that the user is in control of what data is shared, with whom it is shared and how it is used.
Apps can request access to different types of data through HealthKit and the user can decide what data they want to share, if any.
Health and fitness data collected from iPhone and Apple Watch is encrypted with a passcode on the device, and securely synced from Apple Watch to iPhone. As a result, the data in the Health app is not readable by anyone with physical access to your device unless they have your passcode.
By August 2022, more than 95 percent of active iCloud users had two-factor authentication enabled.