Axis My India announces People Empowerment Platform – Times of India

Axis My India has announced its new platform — People Empowerment Platform (PEP) — based on Google technology. This includes government social welfare schemes, basic day-to-day amenities, employment opportunities, and healthcare benefits, and has the potential to benefit up to 250 million Indian citizens across the country.

Built on Google Cloud
Built on Google Cloud’s infrastructure, Axis My India’s People Empowerment Platform (PEP) application will use Google Cloud’s generative AI (GenAI) technology to provide relevant information about government schemes and communication/content to citizens based on their individual and family needs.

PEP to support 13 regional languages
To make it accessible to a wide range of geographies, Axis My India has enabled its platform to support around 13 regional languages using Google translation API and Vertex AI for real-time translation and transliteration of information. The roll out of PEP will be supported by Axis My India’s network of local offices in more than 700 districts across India.
Speaking on the partnership, Pradeep Gupta, Chairman and Managing Director, Axis My India, said, “Our collaboration with Google marks a pivotal moment in our pursuit to positively impact the lives of a billion Indians. By leveraging Google Cloud technologies, we aim to create an inclusive platform that truly empowers citizens with authentic information and solutions based on their needs. Axis My India’s massive scale and expertise affords us an unprecedented opportunity to bring information equity between rural and urban India through our platform. We are certain that we will achieve our ambitious goal of acting as a digital super-app for all 250 million Indian households.”
“Google Cloud offers a wide range of services that can benefit business in terms of scalability, flexibility, security, performance, innovation and support. Rising mobile connectivity presents the opportunity to create an inclusive, equitable, and safer internet for everyone, no matter their literacy, language, or location. We are excited to work with Axis My India to help advance their vision with the People Empowerment Platform, backed by state-of-the-art Gen AI Cloud technologies from Google Cloud. This will help them bring government services and programs to more Indians across the country,” said Bikram Singh Bedi, Managing Director, Google.