Cupertino-based tech giant Apple is now developing its own artificial intelligence project called “Apple GPT” that could compete with OpenAI’s ChatGPT and Google’s Bard. According to a report by Mark Gurman of Bloomberg, working on AI has become a priority for Apple. during the last few months.
Apple may make a big AI announcement in 2024, but they haven’t made any definite plans yet. The company’s AI chief, John Giannandrea, and software engineering chief, Craig Federighi, are leading Apple’s AI efforts.
Gurman said that Apple has developed an “Ajax” framework for larger language models such as ChatGPT, Microsoft’s Bing and Google’s Bard, and it has created its own internal chatbot that some engineers refer to as “Apple GPT”. Do, which is a play on ChatGPT. He added that the company does not yet have a “clear strategy” for making products for consumers.
Given the popularity of AI chatbots, Apple worries it may fall behind in adopting new AI technologies that could revolutionize the way people interact with their smartphones. Apple employees have been given special access to a chatbot app that the company is currently developing.
However, the output of the app cannot be used to create new features for customers. Instead, it’s used for product prototypes and can answer questions based on the data used to train it, MacRumors reported.
The Ajax platform is built on Google’s Jax machine learning framework, which runs on Google Cloud. MacRumors said the US-based tech giant reportedly considered signing a contract with OpenAI to test OpenAI’s technology for its corporate teams, but ultimately did not.
Multiple teams at brands are working on artificial intelligence and trying to solve problems like privacy concerns. Even with its Siri personal assistant, the company has always been more cautious than competitors, aiming to put privacy before functionality.