Tech giant Google is planning to make its search engine more “visual, snackable, personal and human” with a focus on serving youth globally. According to a report in The Wall Street Journal, the company is tweaking the way search results are presented with artificial intelligence (AI) to include more short videos and interactions with social-media posts.
This shift is a response to major changes in the way people access information on the Internet, including the emergence of AI bots such as chatgpt, They will move the service further away from its traditional format, known informally as “10 Blue Links,” WSG reported, citing company documents and people familiar with the matter.
Google According to the documents, it plans to make its search engine more “visual, snackable, personal and human” with a focus on serving youth globally. The documents say it plans to include more human voices as part of the change, supporting content creators in the same way it has historically done with websites.
Google’s annual I/O developer conference is only a few days away. The company is expected to debut new features at the event that allow users to interact with an artificial-intelligence program, a project code-named “MAGI”.
Over the years, Alphabet’s Google has made minimal changes to the look and feel of search, which powers an advertising business that generated more than $162 billion in revenue last year, according to the WSJ. But that’s changing with the rapid rise of AI chatbots and short-video apps like TikTok, both of which have captured the attention of younger users.
Broadly speaking, Google plans to put more emphasis on answering questions that can’t easily be answered by traditional web results, according to internal reference documents outlining the company’s strategy for making changes to the search engine this year. cannot be given.
The WSJ said that Google Search visitors may be prompted to ask follow-up questions more often or swipe through scenes like TikTok videos in response to their questions.
The company has already moved to integrate some online forum posts and short videos into search results, according to the WSJ, but it plans to place an even greater emphasis on such content in the future, according to internal documents and people familiar with the matter. planning.
People familiar with the discussions said Google executives have stressed to employees that the number of active websites has stagnated in recent years. Internet users are increasingly turning to other apps for everything from popular local restaurants to advice on how to be more productive.
(With inputs from ANI)
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