As far as brands are concerned, Samsung continues to top the market with 18% market share. The company retained its leadership position with 6.6 million unit shipments. Vivo shipped 6.4 million units to regain its second position after a quarter. Xiaomi moved to the third spot with 5.4 million units. The company is followed by Realme and Oppo (excluding OnePlus) at the fourth and fifth positions with 4.3 million and 3.7 million units respectively.
How smartphone brands are adjusting to India’s business environment
“Smartphone vendors are adapting to the dynamic business environment and focusing on ensuring long-term sustainability,” said Sanyam Chaurasia, analyst at Canalys. He also mentioned that brands are collaborating with the “Indian channel ecosystem” to strengthen their position in the market.
He also said that Apple opened a few offline stores in India in April “to address its inventory issues, offer exclusive deals and provide a unique customer experience”. He added that Samsung has opened more flagship stores across the country, while OnePlus has come up with pop-up stores, reaching several cities in tier-1 and tier-2 regions in India.