There is finally some ray of hope for the smartphone market in India. After three consecutive quarters of significant decline, the smartphone market in the country has reportedly shown signs of stabilizing during the second quarter of 2023 (Q2-2023). According to a report by Canalys, India’s smartphone market shipped 36.1 million units and saw a decline of only 1% in shipments in Q2-2023. A moderately favorable business environment helped smartphone brands to improve their inventory levels and the market grew by 18 per cent sequentially. Base.
As far as brands are concerned, Samsung continues to top the market with 18% market share. The company retained its leadership position with 6.6 million unit shipments. Vivo shipped 6.4 million units to regain its second position after a quarter. Xiaomi moved to the third spot with 5.4 million units. The company is followed by Realme and Oppo (excluding OnePlus) at the fourth and fifth positions with 4.3 million and 3.7 million units respectively.
As far as brands are concerned, Samsung continues to top the market with 18% market share. The company retained its leadership position with 6.6 million unit shipments. Vivo shipped 6.4 million units to regain its second position after a quarter. Xiaomi moved to the third spot with 5.4 million units. The company is followed by Realme and Oppo (excluding OnePlus) at the fourth and fifth positions with 4.3 million and 3.7 million units respectively.
How smartphone brands are adjusting to India’s business environment
“Smartphone vendors are adapting to the dynamic business environment and focusing on ensuring long-term sustainability,” said Sanyam Chaurasia, analyst at Canalys. He also mentioned that brands are collaborating with the “Indian channel ecosystem” to strengthen their position in the market.
He also said that Apple opened a few offline stores in India in April “to address its inventory issues, offer exclusive deals and provide a unique customer experience”. He added that Samsung has opened more flagship stores across the country, while OnePlus has come up with pop-up stores, reaching several cities in tier-1 and tier-2 regions in India.