Microsoft will be Netflix’s global advertising technology and sales partner

New Delhi: Hit by a dwindling user base, streaming giant Netflix has partnered with Satya Nadella-run Microsoft for its new ad-supported subscription plan for its over 221 million subscribers. “Microsoft will be Netflix’s global advertising technology and sales partner to support all of its advertising needs,” said Greg Peters, Netflix’s COO and Chief Product Officer.

In April, the streaming platform announced the launch of a new low-cost ad-supported subscription plan for consumers, in addition to the existing ad-free Basic, Standard, and Premium plans, as it faces slow growth and recently has cut its workforce. , (Also read: Netflix’s ‘Squid Game’ becomes first non-English show to earn Emmy nomination)

Mikhail Parakhin, president of Web Experience at Microsoft, said late Wednesday that at launch, consumers will have more options for accessing Netflix’s award-winning content. “Marketers looking to Microsoft for their advertising needs will have access to Netflix viewers and premium connected TV inventory. (Also read: Microsoft first major tech firm to cut staff amid global recession

All of the ads shown on Netflix will be available exclusively through the Microsoft platform.” Peters said these are early days “but our long-term goal is clear: more choices for consumers and a premium, better-than-linear TV. Experience for Brand Advertisers. Netflix saw its stock fall 20 percent after it reported a loss of 2 million paid subscribers in the first quarter of 2022 – its first subscriber loss in more than a decade. In addition, Netflix estimated the loss of global paid subscribers at 20 million for the second quarter.