Last Update: July 20, 2023, 2:42 PM IST
Netflix is ending your freedom to use someone else’s account to stream your content in India. The platform rolled out password sharing in various countries, and now it is coming to Indian users from this week. The video streaming platform has seen a growth in its user base since the new policy was implemented in other countries, and now it is planning a similar growth in the Indian market as well. But the company’s password sharing policy in India is slightly different from its global strategy.
For Netflix users in India, there is no option to pay extra charges if multiple people use the same account. You must live in the same household to use the same Netflix account. The company has mentioned the term several times in its blog posts Here, but what does a family mean, who can access your Netflix account without paying for the service, and what changes you need to make to use Netflix in India. Here are all the details you need to know.
Netflix password sharing ends in India: How will it affect you?
Netflix has said that the new policy for account usage will come into effect from July 20 but the rollout is expected to be gradual, so it is possible that you will get a mail from the company in the next few days. Netflix plans in India start from as low as Rs 149 per month which is a mobile only plan and to watch Netflix on more devices you can go for the basic plan which costs Rs 199 per month.
As we said, Indian Netflix users do not need to pay additional fees for others to use their account. Netflix wants all these free users to get their subscription.
For example, if a friend of yours is using your Netflix account, they will need to get a new account from the platform in order to use its service. However, now the biggest confusion about this change is coming to the fore. Netflix has used the word household several times in its post. So we decided to check out the platform as to what they mean by house and who is a part of the house.
As it turns out, the definition of home for Netflix is, as expected, people on the same network (Wi-Fi network, IP address, and more).
So if your parents are using the account while living in the same household, they can use the account. In fact, even if they’re on different Wi-Fi networks in the same home, they can still use the service. how is that possible? It appears that Netflix is tracking the device ID through its MAC address, which is unique to each device and comes from the manufacturer.
The platform says it has built in a mechanism to check these IDs which will give them details on who is using the Netflix account, and where they are located. But then again, Netflix also mentions that you may be part of the same household but traveling.
In such cases, the Company will track device and profile activity. Now, when you hear the word tracking, the first thing you worry about is privacy, but it seems Netflix is confident about their process which can help them attract more users and get paid to use their service.