Streaming giant Netflix has announced that password sharing will no longer be allowed in India. The company said that each account should be used by only one household.
Starting today, Netflix will send this email to members who are sharing Netflix outside their home in India.
“The Netflix account is for use by one family. Everyone living in that household can access Netflix wherever they are – at home, on the go, on vacation – and take advantage of new features like transfer profiles and manage access and devices.
We recognize that our members have multiple entertainment options. That’s why we continue to invest heavily in a variety of new movies and TV shows – so whatever your taste, mood or language, and with whomever you’re watching, there’s always something satisfying to watch on Netflix,” Netflix said in a statement.
The streaming app will begin cracking down on account sharing in India and other markets such as Indonesia, Croatia and Kenya from July 20, 2023, in an effort to increase its revenue in the second half of the year, reports Moneycontrol.
In India and other countries where paid sharing has not yet started, Netflix is trying a different approach. Users will have the option of paying an additional fee if they want to continue sharing their Netflix account with people they don’t live with.
In a letter to shareholders, Netflix said it would not offer the ‘Additional Subscribers’ option in these markets because they recently cut prices in many of them, and penetration is still relatively low, giving the company “substantial runway without creating excess”. Complexity”
In early May this year, Netflix imposed these restrictions on password-sharing in over 100 countries, including key markets such as the United States, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.
Meanwhile, Netflix also ended its most affordable ad-free plan in the United States and the United Kingdom, increasing the price of ad-free streaming options. In the US, the Basic plan cost $9.99 per month, and with its removal, ad-free streaming now starts at $15.49 per month.
Netflix subscribers can opt for the “Standard with Ads” plan for $6.99 per month, but that price point includes ads. New customers who want an ad-free streaming experience will now have to pay $5.50 more without the Basic plan.