Oppo expects to sell 83 percent more Reno 10 series than the previous version, wants to take advantage of the festive season

According to a report in Economic Times, the smartphone maker has a number of launches planned in the coming months to take advantage of the festive season in the country.

Speaking at the event, Oppo India Damyant Singh Khanoria, Chief Marketing Officer, said, “We are witnessing an 83 percent increase in overall sales of the Reno10 series as compared to the previous generation. That’s the aggressive target we’ve set for ourselves.”

Oppo has unveiled three 5G smartphones under the new Reno 10 series. These are Oppo Reno 10 5G, Oppo Reno 10 Pro 5G and Oppo Reno 10 Pro+ 5G in this price range. 39,999 onwards 54,999.

In this version of the Reno smartphone, the company has focused on a dedicated camera for telephoto portraits and fast charging. The telephoto sensor capacity in the Reno10 series ranges from 32 megapixels to 64 megapixels.

The latest version of the Reno 10 series has come after a gap of about one and a half years. The company launched the Reno 8t series in February 2022.

Khanoria said India continues to be a source of strength for the company and has seen growth this year.

Talking about the market conditions, he said that OPPO is growing despite the challenges in the market.

“That’s probably true for the industry overall. It’s been a tough year for the industry. Yes, there has been headwinds, there have been economic challenges but we’ve had a series of amazing successful launches, especially from an India perspective. We think It is going to be one of the best years for Oppo in India,” Khanoria said.

According to Counterpoint Research, Oppo registered a year-on-year growth of 9 percent and captured the fourth position with a market share of 12 percent in the March 2023 quarter.

(with inputs from agencies)

UPDATE: July 11, 2023, 01:10 PM IST