Pricing: How Netflix’s original plan could be almost ‘dead’ now – Times of India

As most users would have seen this coming, Netflix has almost ‘killed’ its original ad-free level. The company has removed its $9.99 “Basic” membership tier for anyone trying to sign up for a new account or re-subscribe in the US and UK. The plan was priced at $9.99 per month in the US and £6.99 per month in the UK. “The Basic plan is no longer available to new or re-joining members. If you’re currently on the Basic plan, you can stay on this plan until you change plans or cancel your account, reads the help page on Netflix.
In June, Netflix blocked the same plan in Canada. This means that this strategy is likely to be adopted in other countries as well. The company did not make any formal announcement about these changes in the plans anywhere.
Netflix first introduced an ad-supported plan in November 2022 in Canada and Mexico. It was then launched in other countries including the US, UK, France, Germany, Italy, Australia, Japan, Korea and Brazil. However, India is still not on the list. “…although it is still very early days, we are pleased with the interest from both consumers and the advertising community”, before adding, “as we learn from experience and improve, we look forward to expanding to more countries over time.” We look forward to launching in the U.S.,” Netflix later said about plans to launch in other countries. Netflix’s “Standard with commercials” plan supports simultaneous streaming on two devices and in Full HD resolution.
Netflix Price determination in India
* Mobile: Rs 149 per month (watch on 1 phone or tablet at a time)
* Basic: Rs 199 per month (watch on 1 supported device at a time)
* Standard: Rs 499 per month (watch on 2 supported devices at a time)
* Premium: Rs 649 per month (watch on 4 supported devices at a time)