Study says more than 60% of the world’s people are now on social media

According to a recent study, nearly five billion people, or more than 60 percent of the world’s population, are active on social media. This represents a 3.7 percent increase over the previous year, according to calculations in the latest quarterly report by digital advisory firm Kepios.

The number of social network users is approaching 5.19 billion, or 64.5 percent of the world’s population using the Internet. There are major differences between regions. Only one in 11 people in East and Central Africa use social media. In India, now the world’s most populous country, the figure is one in three.

The time spent on social media has also increased by two minutes to 2 hours 26 minutes per day. There are big disparities here too, with Brazilians spending an average of 3 hours and 49 minutes per day on social media while the Japanese have less than an hour.

The average social media user is on seven platforms. Meta’s three favorite apps are WhatsApp, Instagram and Facebook.

There are three apps in China, WeChat, TikTok and its local version, Douyin. Twitter, Messenger and Telegram are among the top social media platforms.

(Except for the headline, this story has not been edited by NDTV Staff and is published from a syndicated feed.)