San Francisco: Children and teens around the world are watching an average of 91 minutes of content daily on Chinese short-video platform TikTok, compared to just 56 minutes on Google-owned YouTube, according to new data. The 2021 data paints a bigger picture of how TikTok has embraced the next generation of web users – Gen Z (born in the mid-1990s and mid-2010s) and Gen Alpha. (born after early-to-mid 2010 ), reports TechCrunch.
The phenomenon of TikTok began in June 2020, when it began to overtake YouTube in terms of average minutes per day of views by people between the ages of 4 and 18. Reports said late on Wednesday that TikTok continues to dominate with younger users. , Last year, children and teens in the US spent an average of 99 minutes per day on TikTok and 61 minutes on YouTube. (Also read: What is TikTok Blackout Challenge? 7 children died after trying it, parents sued the company)
In the UK, TikTok usage was up to 102 minutes per day, while only 53 minutes on YouTube. YouTube also has a short-video platform called YouTube Shorts, which last month surpassed 1.5 billion logged-in monthly users, less than two years after its launch. However, users belong to all age groups, not just children and teenagers.
The company didn’t even take into account how TikTok continues to penetrate its territory with its long-form content, and could potentially lead creators to a platform where both short and long content are more interactive. is connected. (Also read: Tiktok launches new update! Now, only 18 plus can access ‘live’ stream)
Tiktok, which is banned in India, on Wednesday introduced the ‘Content Level’ feature to further protect the viewing experience of children and teenagers. In the coming weeks, the platform will introduce an early version of the feature to help curb overly mature themed content to audiences ages 13-17. The company said in a statement that maturity scores will be assigned to related videos to help prevent people under the age of 18 from watching it during the TikTok experience.