Toys: Amidst a flurry of deals, consumers shopped for products during Amazon Prime Day; 14% more members shopped this year – Times of India

New Delhi: Consumers bought large appliances, smartphonesElectronics, toys, bags and shoes on Amazon, which has a flurry of deals in store for its users during the two-day Prime Day that ends on July 16. Toys, for example, recorded the highest single-day sales ever and the platform claims to have sold an average of 1.8. toys every moment. Front load washing machines, headphones, apparel, footwear, luxury beauty products, smart phones and baby products were the top purchases made by Prime members across 98% of India’s pin codes, the company said in a statement.
With inflation continuing to be tough, consumers have not surprisingly turned to e-commerce platforms to find deals that fit their pockets and add products to their shopping carts. This Prime Day, the seventh since Amazon entered the country, saw the highest engagement with purchases with 14% more members than last year’s Prime Day event. “The highest number of orders placed by Prime members in one minute was 22,190 — the highest number of orders ever for a Prime Day event,” the company said.
About five smartphones were sold every second, of which 70% of the demand came from tier two and three cities. newly launched smartphones like OnePlus north 3 5g, SAMSUNG The Galaxy M34 5G and Motorola Razr 40 series received support from Prime members who included them in shopping bags. In fashion and beauty, members order a new pair of shoes every 0.4 seconds, buy a handbag every 1.6 seconds, helped by deals from top brands.
“Prime is very democratic across countries and as it grows in size, it changes how you serve customers. We started with around 100 launches in 2017, this year we have done 45,000 launches. Of these, around 2,000 launches are from Indian small and medium businesses,” said Akshay Sahi, Director, Prime & Delivery Experience Amazon India told TOI.
Amazon has increased its deliveries to meet the demand. One in three orders in metros was delivered before Prime Day ended, and one in two orders in most tier one and two cities were delivered in less than two days. For Amazon, what is driving more users to transact on the platform is Prime Video’s wide repertoire of content. For example, this year, viewers from 4,490 cities and towns across the country came to see the Prime Day title.
Small and medium businesses (SMBs) also benefited from the event—SMBs received 20 orders every second during this Prime Day. Over 90,000 SMB sellers across 19,000+ pin codes across India received orders from Prime members. “The growth of SMBs especially as a pillar of Prime or Prime Day has happened in the last two to three years,” Sahi said.
45% of Prime members shopped with Amazon Pay, of which 82% were from tier two and three cities and towns. “In metros, almost everyone has adopted e-commerce. Now, it’s about getting more share of wallet. In tier two, three cities, you still have people building trust and getting into e-commerce. And we will continue to watch it for prime,” said Sahi.