Virus: From Muzaffarnagar jaggery to Assam tea at GI Mela | Noida News – Times of India

NOIDA: From Mainpuri’s Tarkashi to Sambhal’s horn crafts, Muzaffarnagar’s jaggery to Assam’s tea, gamusa and muga silk – the second edition of GI (Geographical Indication) fair at India Expo Center & Mart, Greater Noida, will bring a mix of culture and uniqueness. of India.
The five-day fair will be inaugurated by Union Minister of State for Textiles Darshan Vikram Zardosh on Thursday.
GI-tagged crafts, organic foods, home decor, lifestyle, beauty and wellness products from across India will be on display. GI tag is given to those products which have distinctive qualities and traditions associated with the place of origin. More than 440 products have been given GI tag in India.
“One can expect to find Muzaffarnagar’s jaggery, Sambhal’s horn craft, Mainpuri’s tarkashi, teas, gamusa and muga silk from Assam, traditional moirang phee (garments) from Manipur, Jamnagar bandhani, Kutch shawls, and Surat’s zari craft from Gujarat,” said Dr Rakesh Kumar, chairman of India Expo Center and Mart Limited (IEML).
Organized by EPCH, the fair is supported by Ministry of Commerce and Industry, Ministry of Textiles, IPR Promotion and Management Cell (CIPAM) and Management and Geographical Indications Registry Department (MGIRD), Controller General of Patents, Designs and Trademarks (PDTM). ,
Exhibitors from several states and union territories of India will also be a part of the fair. Some of these include Tea and Spices Board of India, Agricultural and Processed Food Products Export Development Authority (APFPEDA), Jammu and Kashmir Trade Promotion Organization (JKTPO), Uttarakhand Handloom and Handicrafts Development Council (UHHDC), Uttarakhand Organic Commodities Board (UOCB). ), Goa State Council of Science and Technology (GSCST) and many more.
According to Dr. Neeraj Khanna, Vice President, EPCH, the exhibitors will share background and stories about their products, crafts and hand skills. “India GI Fair It aims to connect these priceless indigenous products, aptly called ‘legal local’, to connoisseurs and customers in India as well as the global market.
Highlighting the fair as a great business opportunity, RK Verma, Executive Director, EPCH said, “Here one can see and get the best of India’s treasures and traditions. The show provides a great opportunity to the buyers.