A ‘Congress’ at the wheel or a strong ‘hand’ in 2023? Can Kharge, Rahul start party for Lok Sabha polls?

The year began with a defeat for the Congress, but ended with a victory.

A strategy of bitter infighting and miscalculations helped the Aam Aadmi Party (AAP) come to power in Punjab, turning the political landscape an alternative to the Congress. However, the party realized this late in Gujarat, where in stark contrast to its 2017 performance, the Congress was reduced to a weak opposition to the BJP.

Himachal VictoryHowever, it has given Congress some hope and happiness. It showed that a campaign focused on regional leaders and local issues could work. But it has also put a question mark over Rahul Gandhi’s ability to win elections as he stayed away from the hill state, while his sister Priyanka Vadra, who meticulously managed the elections and campaigned extensively, is now seen as Gandhi’s friend. Being seen as one who can ensure electoral victory.

but Rahul Gandhiwhich is on a bharat jodo yatra, remains the high point and driving force for the party.

‘Gandhi as an ascetic’

The first leg of the yatra will end in Kashmir on January 26. It is clear that the party has big plans for Gandhi. he refused to be president or contest elections,

Party It is said that the yatra is not as political as the electoral victory and it is up to the party organization to derive political benefit from the yatra. This statement is clearly an attempt to shield Rahul Gandhi from future attacks if the Congress does not do well in the upcoming state elections of 2023 and the Lok Sabha elections of 2024. But it is clear that the work of changing the image of Rahul Gandhi is going on. And they can be pitted against Modi in 2024 or in future.

Read this also | With Himachal hit, Priyanka is Congress’ latest poll star and new hope for future elections

Firstly, an agency Three Monkeys has been hired to carve his image and style. From sporting a scintillating beard to walking in the bitter North Indian cold wearing just a T-shirt, an attempt is being made to portray him as an ascetic, a simple, down to earth leader. This has become necessary because the Modi factor is successful because he is seen as a grassroots, down to earth leader from a humble background. On the contrary, the image of the Gandhi family is deserved and Rahul Gandhi is a non-serious leader who is often on vacation. The new Rahul Gandhi is on a journey of personal growth and Congress hopes to find the right formula for 2024.

2024 plans

plans of Party are simple. With a non-Gandhi president who is a Dalit, the party is projecting itself as a party of the common man. This election tagline – ‘The hand of the Congress with the common man’ – had clicked in 2004. It is now back to counter the image of a corrupt, entitled, UPA which was in power for 10 years. Kharge is aggressive, makes it clear he is seen as an outcast And he insists that everyone must unite to win.

It is important to take a quick look at the choices and appointments being made by the party. From taking along both seniors, juniors and dissidents to uniting the party, Kharge’s formula troubled by migration, driver’s son appointment Sukhwinder Sukhu as Chief Minister of Himachal Instead of Maharani Pratibha Singh, the party wants to send another message – that grassroots workers and people from humble backgrounds matter.

icing the function Umeed is an aggressive social media and communication strategy to counter BJP’s narrative.

Read this also | Did Rahul Gandhi’s Bharat Jodo Andheri deprive the Congress of a bus in Gujarat?

But all this can work only if the party wins important states like Karnataka, Chhattisgarh, Madhya Pradesh and Rajasthan. brought 2022 mixed feelings for the party. The road to 2024 will pass through the 2023 elections.

Will there be light at the end of the travel tunnel or a road to nowhere?

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