Last Update: June 16, 2023, 01:13 AM IST
United States of America, USA)
LinkedIn’s revenue grew 34% last year to $3.5 billion, helped by advertising demand and a strong job market.
This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its advertising business
Microsoft Corp-owned LinkedIn said Thursday it is working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.
The move comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its advertising business at a time when economic uncertainties have hit advertising budgets. .
“In-stream video ads can transform the way brands and buyers reach and engage their audiences,” Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.
LinkedIn’s revenue grew 34% last year to $3.5 billion, helped by advertising demand and a strong job market.
The company generates revenue from advertising sales and subscriptions for recruiters, job seekers and sales professionals.
The Information reported the news earlier on Thursday.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – reuters,
