New Delhi: The company’s CEO Mark Zuckerberg has said that since Meta launched TikTok-rival short-video app Reels, AI recommendations have increased time spent on Instagram by more than 24 percent. Reels continue to grow rapidly on both Facebook and Instagram. “Reels are also becoming more social, as people are sharing Reels more than 2 billion times every day, doubling in the past six months.
Reels are also driving overall app engagement and we believe we’re gaining share in short-form video as well,” Zuckerberg said during the company’s quarterly earnings call. (Also read: Techie’s rude reply to job offer goes viral; Walnut CEO shared screenshot,
AI is also improving monetization and Reels monetization efficiency is over 30 percent on Instagram and over 40 percent on Facebook quarter-over-quarter, he announced. ,Also read: Delivery executive in Gurugram exchange 10 iPhones, book with dummies,
On AI, Marta’s CEO said that in addition to uncovering content from friends and family, more than 20 percent of content in Facebook and Instagram feeds is now recommended by AI from people, groups or accounts you don’t follow. We do.
“On the whole of Instagram, it’s about 40 percent of the content you see,” Zuckerberg said. “We’ve seen reel time become more incremental to overall engagement on our services as we continue to improve our recommendation system,” he added.
Earlier this month, Instagram added a dedicated destination for trending audio and hashtags, two new metrics for Reels Insights, and brought gifts on Reels to more countries.
Creators will now be able to see what are the top trending topics and hashtags on Reels. Two new metrics being added are total watch time and average watch time on Reels.
“Total watch time refers to the total time spent playing your reel, including time spent replaying your reel. Average watch time refers to the average time spent playing your reel, which is Viewing time is calculated by dividing the total number of plays,” explained the company.
For example, if your average watch time is 17 seconds, then of all the people who viewed your Reel, they watched an average of 17 seconds.