However, most of the discussion on the internet seems to be about the appearance of the stars on the red carpet. People from the entertainment industry bring out their best fashion for the gala event and those with the most daring outfits make the most of the headlines. They become the talk of the internet town and netizens don’t shy away from sharing their two cents about red carpet fashion, no matter how limited or extensive their knowledge of style is.
Aishwarya Rai Bachchan A regular visitor to Cannes, she has caught the attention of many people and noticed her various visits to Cannes. Taking the cherry on the cake was her dazzling silver gown from the label Sophie Couture. The dress featured a structured voluminous hood that covered her head, and a large black bow at the waist that brought it all together. The look received mixed reviews but nevertheless, Aish grabbed everyone’s attention with her daring look. Famous personalities like Shobhaa De, Nandita Das, Sharib Hashmi had their say about Aishwarya’s choice which many found inappropriate for a festival like Cannes.
not too long ago Alia BhattThe first appearance at a Seoul fashion event became the talk of the town for a blank transparent handbag. Deepika Padukone, Priyana Chopra, Urvashi Rautela, Hina Khan and many others are often criticized for their eccentric fashion choices at international events.
In today’s #BigStory, we attempt to decode the new internet fad of criticizing celebrity fashion, the rise of a new breed of ‘fashion experts’ on the internet and what makes celebrity fashion such a hot topic of discussion, commercialization And how is branding contributing to this fashion trend and are film festivals losing their essence amid all this fuss around red carpet appearances. read on.
‘Main bhi fashion expert’
In today’s age of the internet, where anyone and everyone can share their opinion about anything and everything under the sun and the moon, there is no dearth of self-proclaimed ‘fashion experts’ who share their opinion about every celeb. Give your opinion on the outfit.
Content creator Masoom Minawala has been making her presence felt at Cannes for the past few years. “Everyone is a fashion critic,” she agrees. “The Internet has allowed everyone to be one. But as an artist, what others say should not affect your work. I may have an opinion on Aishwarya Rai’s outfit but frankly, what is that opinion, it is irrelevant. Being an artist myself I know the process of creating something. You create from your own experiences, your own perspective and your own goals – sharing your art with the world is all part of the job But letting the world control your art with their opinion is the biggest mistake you can make.
Filmmaker GK Desai says, “Not everyone is a fashion expert, yet they often feel entitled to comment on the outfits of celebrities as if they have expert knowledge in the field.” “It is important to recognize that fashion expertise requires a deep understanding of design, trends, materials and the various aspects that contribute to the art of clothing. While everyone is entitled to their own opinions and preferences, personal preferences and genuine expertise It’s important to acknowledge that not everyone has expertise in fashion, and their opinions on celebrity outfits should be taken with a pinch of salt.
Fashion designer and celebrity stylist Reza Sharifi believes that there is no need to criticize stars. “They’re doing their job,” he says. “The more offbeat the outfit is, the more people you’ll attract. So there is nothing wrong with that. Instead of wearing traditional attire, they wear something unique and just go out there to be seen and done. Only those who have an eye on fashion can understand what a person is wearing. And to a layman, it might seem like, ‘Oh, what a strange outfit she’s wearing’. Those clothes are not strange because whoever made them must have made them very thoughtfully. And if you wear a normal dress or saree or whatever, it looks like a normal dress. You can’t keep people happy anyhow. Either way, you will always be criticized.
Are film festivals losing their essence?
When celebrities appear on the red carpet at film festivals, headlines are lost, the main theme of the films fades, and there is not as much buzz about films as there is around fashion. “It is necessary to understand and respect the purpose of film festivals,” says GK Desai. “Film festivals serve as platforms for filmmakers to showcase their artistic creations and celebrate the world of cinema. They aim to provide a venue for filmmakers to showcase their work, engage in discussions and be recognized for their achievements. Fashion, although present at these events, should not be the primary focus on the films and the talent behind them. It is essential to maintain the integrity of film festivals by prioritizing filmmakers and their creations, rather than turning them into platforms focused only on fashion and brand endorsements.
Actress Meera Chopra had screened her film Safed at Cannes last year. She believes from her own experience that the festival has become a red carpet fashion show for many. “When I went to Cannes last year with my film ‘White’, from a PR perspective, the whole pressure was on what I would wear to each event,” she shares. “After a point it got to the point that I told my stylists that I couldn’t focus on clothes when I had the opportunity and platform to do my homework, get meets and network to broaden my horizons. Should be made Believe me, when it comes to Cannes only the Indian media has gone fashion crazy and completely forgotten what it is actually known for. We need to talk about films and not who is wearing what.
Is commercialization to blame?
While film festivals center the buzz about celebrity fashion, no one can deny the fact that it is the celebs and the brands that hog the attention at the events. As Reza pointed out, these are carefully crafted marketing tactics that draw attention to celebs and brands, and the world’s top designers are employed to design red carpet looks for their brand ambassadors.
“It is important to note that film festivals have always been a mix of art and commerce,” explains Masoom. “They serve as a meeting point for the film industry, providing opportunities for networking, distribution deals and collaborations. The presence of top brand ambassadors and their fashion choices can also draw attention to films and interest for the industry.” And can help generate support… Let’s not forget that.
“There is a march past or something like that just before the school sports day,” explains Reza. “Like it’s a fashion thing. People are there to perform. Everyone is a creative person out there. Also film festivals depend on brands. Brands get attention and representation too. When Aishwarya hoodie gown When she walks in, she’s being talked about. The more outlandish the outfit, the more it’s being talked about. Also if it’s a brand partnership or a brand diktat, what can actors do? About Lady Gaga over the years has been talked about because she wears quirky clothes. She is known for this. She is known for her quirkiness. And to each his own. Whatever a person likes, who is comfortable in that, that much Only wears well. It’s up to them.
“While celebrities often grace the red carpet during film festivals, their choice of attire should not overshadow the achievements of the filmmakers and the films being screened,” says Desai. “It is important to recognize that these events are not meant to serve as brand endorsement steps for fashion brands. Instead, they should be celebrated for the creative and thought-provoking works of art they represent.
Filmmaker and trade analyst Girish Wankhede says film festivals and glamor go hand in hand. “It is a centuries-old practice of stars to adorn the red carpet glow by standing out in their most outlandish outfits. Cannes not only promotes and encourages the best of cinema business, but also boasts of a commercial market for various brands to enhance their visibility. Thus, it becomes easier for stars to find sponsorship from brands and promote their films. This year’s Cannes is nothing new to this gimmick. We should be more lenient and accepting of this commercialization as it serves the purpose of the film and the filmmaker. Plus the quality of cinema and cultural exchange is still intact, so a little bit of eye-catching gimmick is unapologetically acceptable.
“Yeah, it’s a fad. And I don’t blame anyone – it’s fun. It’s fun posting comments sitting behind a computer screen or mobile anonymously! Masoom Minawala’s essence.