Amazon A new service has been launched.amazon anywhere,’ which will allow customers to purchase physical products from its online store while playing video games or interacting in virtual reality. The company said that with the new service, customers can buy items from Amazon without leaving the game or using any mobile apps. Amazon shared few details of the experience. Amazon users can already try it out in Peridot, Niantic’s latest game.
How does this work?
Amazon Anywhere helps bring the Peridot game from augmented reality to reality with an engaging in-game physical merchandise store. While playing Peridot, users can access physical products within the game as you care for one-of-a-kind creatures and explore the world together.
After linking their Amazon account to Peridot, users can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and pillows featuring artwork of the magical creatures from the game. They’ll see the product description, pictures, availability, Prime eligibility, price and estimated delivery date just as you see in Amazon stores.
Gamers can tap the “Buy” button and check out using their linked Amazon account without leaving the game. Products will be shipped to their provided address like any other purchase from Amazon. They can also track and manage orders through the Amazon app.
What’s Different About Amazon Anywhere?
“We are creating a new landscape for purchasable entertainment and digital experiences by continuing to meet our customers where they meet with the products they love. The majority of purchases in virtual worlds are currently made with virtual currency and in-game digital items. purchases are limited, with no easy way to buy physical products. We want to change that,” said Amazon’s Steve Downer, VP of Consumer Electronics at Amazon, in a blog post.
“Most purchases in the virtual world are currently limited to purchasing virtual currency and in-game digital items, with no easy way to buy physical products. We want to change that,” he said.
How does this work?
Amazon Anywhere helps bring the Peridot game from augmented reality to reality with an engaging in-game physical merchandise store. While playing Peridot, users can access physical products within the game as you care for one-of-a-kind creatures and explore the world together.
After linking their Amazon account to Peridot, users can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and pillows featuring artwork of the magical creatures from the game. They’ll see the product description, pictures, availability, Prime eligibility, price and estimated delivery date just as you see in Amazon stores.
Gamers can tap the “Buy” button and check out using their linked Amazon account without leaving the game. Products will be shipped to their provided address like any other purchase from Amazon. They can also track and manage orders through the Amazon app.
What’s Different About Amazon Anywhere?
“We are creating a new landscape for purchasable entertainment and digital experiences by continuing to meet our customers where they meet with the products they love. The majority of purchases in virtual worlds are currently made with virtual currency and in-game digital items. purchases are limited, with no easy way to buy physical products. We want to change that,” said Amazon’s Steve Downer, VP of Consumer Electronics at Amazon, in a blog post.
“Most purchases in the virtual world are currently limited to purchasing virtual currency and in-game digital items, with no easy way to buy physical products. We want to change that,” he said.