Like Google, Amazon is marketing technology from other major startups to give customers choice.
In an increasingly generic AI race, Amazon is trying to differentiate itself from competitors by taking a low-cost approach to cloud computing.
Amazon’s cloud division aims to differentiate itself from rivals seeking an edge on artificial intelligence by competing on price, an executive said Tuesday.
While training and operating the AI models behind viral chatbots like ChatGPT require immense computing power, Amazon Web Services (AWS) is good at reducing the cost, said Dilip Kumar, vice president overseeing its applications group. .
One potential boost is that the company, like Google, has proprietary chips for AI.
“These models are expensive,” Kumar told the Reuters Momentum conference in Austin. “We’re picking up a lot of undistributed heavy stuff to be able to drive down costs for our customers.”
The world’s largest cloud provider by revenue is facing a major challenge. Rivals Microsoft and Google have marketed high-profile, proprietary technology, capturing mindshare and some business in the field’s potentially lucrative AI competition.
Amazon’s competition has similarly focused on reducing costs and has marketed free previews of such technology, although final pricing has remained unclear.
In terms of quality, Kumar did not answer how Amazon’s own family of AI models, known as Titan, stacks up against more well-known counterparts such as Microsoft-backed OpenAI or Google’s PaLM’s GPT series Is.
Instead he pointed to Amazon’s other traits, such as “our unique way of dealing with privacy, our unique way of dealing with accuracy,” at a time when what will happen to confidential data given to AI and the potential for technology to generate misinformation? Concerns are rife about the trend of Information
Plus, as the cloud industry’s biggest player, “more companies of all sizes have (their) data already in AWS,” he said, which makes it a reason to use its AI.
Like Google, Amazon is marketing technology from other major startups to give customers choice.
In addition to the promise of AI, Amazon faces uncertain economic conditions and slowing cloud revenue growth in the near term. Asked how Amazon’s budget plan for 2024 is progressing, Kumar said of companies in general: “We are in a cycle where spending is limited.”
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – reuters,
