In a bold move countering Bud Light‘s recent progressive advertising featuring transgender activist Dylan Mulvaney, Georgia entrepreneur Seth Weathers‘s ‘woke-free’ beer company, Ultra Right, is set to release the “Real Women of America” 2024 calendar, reported Fox Business. This initiative not only serves as a statement against the erasure of traditional gender roles but also aims to celebrate conservative women and protect women’s sports from perceived threats.
Weathers, who gained attention for his viral video response to Bud Light’s controversial campaign, is partnering with women’s sports advocate Riley Gaines on the calendar. Featuring prominent conservative women, including Gaines, Dana Loesch, Kim Klacik, Sara Gonzales, Ashley St. Clair, and Peyton Drew, the limited-edition calendar is set to hit the market on Wednesday.
The calendar release is accompanied by a pledge from Ultra Right, promising to donate 10% of its sales to the Riley Gaines Center, which works to safeguard women’s sports from what Weathers describes as “extreme leftist ideology seeking to destroy women’s athletics.”
Seth Weathers emphasized that the calendar is not meant to discredit transwomen but rather to celebrate traditional femininity, stating, “This calendar will serve as a reminder: Men can never replace the beautiful women of America.”
Weathers’s response to Bud Light’s campaign underscores a broader cultural pushback against the recent shift in beer advertising. While Bud Light faces a significant drop in sales, Weathers’s strategy appears to tap into traditional values, symbolizing a return to the roots of beer advertising – patriotism, fast cars, and the celebration of conventional beauty standards.
The clash between the marketing strategies of Bud Light and Ultra Right Beer serves as a critical lesson in business and investor relations. Bud Light’s well-intentioned inclusive campaign faced backlash and demonstrated the risks of aligning a brand with social and political causes. In contrast, Weathers’s Real Women of America calendar aligns with consumer expectations, highlighting the importance of strategic marketing in shaping a brand’s public perception and its impact on business success and investor trust.
Weathers, who gained attention for his viral video response to Bud Light’s controversial campaign, is partnering with women’s sports advocate Riley Gaines on the calendar. Featuring prominent conservative women, including Gaines, Dana Loesch, Kim Klacik, Sara Gonzales, Ashley St. Clair, and Peyton Drew, the limited-edition calendar is set to hit the market on Wednesday.
The calendar release is accompanied by a pledge from Ultra Right, promising to donate 10% of its sales to the Riley Gaines Center, which works to safeguard women’s sports from what Weathers describes as “extreme leftist ideology seeking to destroy women’s athletics.”
Seth Weathers emphasized that the calendar is not meant to discredit transwomen but rather to celebrate traditional femininity, stating, “This calendar will serve as a reminder: Men can never replace the beautiful women of America.”
Weathers’s response to Bud Light’s campaign underscores a broader cultural pushback against the recent shift in beer advertising. While Bud Light faces a significant drop in sales, Weathers’s strategy appears to tap into traditional values, symbolizing a return to the roots of beer advertising – patriotism, fast cars, and the celebration of conventional beauty standards.
The clash between the marketing strategies of Bud Light and Ultra Right Beer serves as a critical lesson in business and investor relations. Bud Light’s well-intentioned inclusive campaign faced backlash and demonstrated the risks of aligning a brand with social and political causes. In contrast, Weathers’s Real Women of America calendar aligns with consumer expectations, highlighting the importance of strategic marketing in shaping a brand’s public perception and its impact on business success and investor trust.