Apple And Air India May Consider Collaborating: What We Know – News18

curated by, Shaurya Sharma

Last Update: July 22, 2023, 11:04 AM IST

Palo Alto, California, United States

Apple and Tata-backed Air India may consider a collaboration.

Apple and Tata-backed Air India may consider a collaboration.

Air India CEO Campbell Wilson, who visited Apple’s headquarters in Palo Alto, California, said Apple and Tata-backed Air India are exploring new opportunities for collaboration.

While visiting Apple’s headquarters in Palo Alto, California, Air India CEO Campbell Wilson said that Apple and Tata-backed Air India are looking to explore new opportunities together.

“Dr. Satya Ramaswamy and I, along with some of our colleagues, spent time at Apple’s head office in Palo Alto to explore opportunities for even deeper collaboration, as well as time at Stanford University to discuss some of the most advanced thinking in areas such as inventory and pricing optimization, improved engine and emissions performance, and other cutting-edge topics,” Campbell Wilson told Air India employees in an internal company mail.

Although the nature of Air India’s collaboration with Apple is unclear, it is undeniable that Apple is gradually increasing its focus on India. Two flagship Apple stores have already opened in the country, with more to come. Additionally, India is expected to account for 18% of Apple’s global iPhone production by 2025, due to growing interest and Apple’s decreased dependence on China for manufacturing requirements.

According to a report in Financial Express, sources say that Air India and Apple are in talks to collaborate on a project that will use Apple’s technology to improve passenger experience and convenience. The report also said that in May, Air India CEO Campbell Wilson had announced that the airline would be using Apple’s flight-planning software for its pilots.

Air India is also one of the biggest customers of Apple’s iPad lineup, and hence, the Indian airline can better integrate it with its in-flight systems.