Apple is expected to unveil its 2023 iPhone series later this year in September. The upcoming iPhone 15 series is said to feature four models namely iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. According to Wall Street analyst Dan Ives, the company may increase the price of the Pro model by up to $200.
Last year, Ives predicted a price hike for the iPhone 14 series which turned out to be accurate. In a session with CNBC, the analyst said Apple The same strategy can be adopted with the iPhone 15 series as well. He did not specifically mention the model-wise price, but said that the company will increase the average selling price (ASP) of the iPhone in the US.
The price hike is likely to hit the Pro models the most as the hike could go up to $200 iphone 15 pro and the iPhone 15 Pro Max.
The current iPhone 14 series starts at $799 for the base model of the iPhone 14, $899 for the iPhone 14 Plus, $999 for the iPhone 14 Pro, and $1,099 for the iPhone 14 Pro Max. If the iPhone 15 Pro models get a price hike as analysts expect, the iPhone 15 Pro could start at $1,199 (roughly Rs. 1,000). 99,000). While the Pro Max model is priced at $1,299 (approx. 1,07,000).
According to Ives, the Cupertino-based tech giant is looking to increase its valuation with a price hike. He says Apple sees its valuation increasing from the current $2.85 trillion to an estimated $3.5 trillion to $4 trillion within the next 18 to 24 months.
He also pointed to a potential market opportunity for Apple, as some 250 million iPhone users haven’t upgraded in the last four years. According to Ives’ prediction, Apple could ship between 235 million and 240 million units of the iPhone 15 in 2023.
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Updated: June 12, 2023, 12:19 PM IST