According to International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, the global tablet market saw a 19.1% decrease in shipments in Q1 2019, with only 30.7 million units shipped. This is a more significant decrease than the 3.3% decline reported by IDC in the previous quarter.
During the quarter, all major tablet vendors experienced a decline in sales due to reduced demand due to employees returning to offices and consumers being cautious about their spending.
Apple And SAMSUNG were the top performers, accounting for about 58% of the tablet market share. Huawei came third, followed by Lenovo and Amazon. AmazonThere was a significant decline in tablet shipments of 62% compared to the same period last year.
The decline in shipments can be attributed to seasonal factors, excess inventory and weak demand, making it the worst performing quarter since the start of the pandemic.
Apple maintained its top position by shipping 10.8 million units in Q1 2023, which accounts for 35.2% of the market share. Samsung ranked second with 7.1 million tablets shipped in the quarter, accounting for 23.1% of the market share.
Huawei ranked third with shipments of 2.0 million tablets, accounting for 6.6% of the market share. Lenovo and Amazon.com shipped 1.9 million and 1.4 million tablets, respectively. The remaining tablet vendors shipped 7.5 million units, accounting for 24.4% of the market share.
For Q1 2023, shipment volumes are similar to 1Q19 and 1Q18, indicating a decrease in shipment volumes. The report states that vendors are prioritizing the clearance of their inventory before releasing new models, resulting in lower sales during the first half of 2023.
Tablet shipments may have been down, but there is one bright spot – more companies are taking an interest in the market. Jitesh Ubrani, research manager for IDC’s Mobility and Consumer Device Trackers, points out that new players like OnePlus and Google’s upcoming Pixel tablet reflect this growing demand from vendors. Google’s return to the tablet market is particularly significant.
There are signs of global economic recovery, which could lead to an increase in shipments in the second half of 2023, with a reduction in inflation.
During the quarter, all major tablet vendors experienced a decline in sales due to reduced demand due to employees returning to offices and consumers being cautious about their spending.
Apple And SAMSUNG were the top performers, accounting for about 58% of the tablet market share. Huawei came third, followed by Lenovo and Amazon. AmazonThere was a significant decline in tablet shipments of 62% compared to the same period last year.
The decline in shipments can be attributed to seasonal factors, excess inventory and weak demand, making it the worst performing quarter since the start of the pandemic.
Apple maintained its top position by shipping 10.8 million units in Q1 2023, which accounts for 35.2% of the market share. Samsung ranked second with 7.1 million tablets shipped in the quarter, accounting for 23.1% of the market share.
Huawei ranked third with shipments of 2.0 million tablets, accounting for 6.6% of the market share. Lenovo and Amazon.com shipped 1.9 million and 1.4 million tablets, respectively. The remaining tablet vendors shipped 7.5 million units, accounting for 24.4% of the market share.
For Q1 2023, shipment volumes are similar to 1Q19 and 1Q18, indicating a decrease in shipment volumes. The report states that vendors are prioritizing the clearance of their inventory before releasing new models, resulting in lower sales during the first half of 2023.
Tablet shipments may have been down, but there is one bright spot – more companies are taking an interest in the market. Jitesh Ubrani, research manager for IDC’s Mobility and Consumer Device Trackers, points out that new players like OnePlus and Google’s upcoming Pixel tablet reflect this growing demand from vendors. Google’s return to the tablet market is particularly significant.
There are signs of global economic recovery, which could lead to an increase in shipments in the second half of 2023, with a reduction in inflation.