Apple: Why Apple mass-producing its own microLED displays for iPhones may not be good news for Samsung – Times of India

rumors of Apple Mass production of its own MicroLED displays for iPhones is back. The company is reportedly getting into mass production of next-generation displays to reduce dependence on rivals SAMSUNG According to a report in Nikkei Asia, it could further increase its control over the supply of a key component. Sources are cited in the report.
The display is one of the most expensive components in all of Apple’s devices. Since Apple first introduced OLED displays in iPhones in 2017 iphone xdepending on the company samsung display There is only an increase for the screen. Samsung is one of the biggest display suppliers for Apple. To reduce this dependency and gain higher price-bargaining power, Apple joined other suppliers, namely lg display and Chinese display manufacturers boe technology, However, these component makers reportedly could not match the South Korean leader in terms of technology and quality consistency. In addition to designing driver integrated circuits for the Micro-LED screens, Apple also designed some production equipment to better control the mass transfer process, according to two people with direct knowledge of the matter.
The report states that Apple has spent heavily on the development of Micro-LED displays over the past decade and that once production begins, it intends to undertake the crucial “mass transfer” phase of the manufacturing process. The mass transfer step involves moving at least tens of thousands of tiny micro-LED chips onto substrates. The process will reportedly be carried out at Apple’s secretive research and development facilities in the Longtan district of the northern Taiwanese city of Taoyuan.
Incidentally, Apple is said to have been investing in Micro-LED technologies for years.
The Importance Of Micro-LED Display
Micro-LED displays are less power-hungry and can be made thinner than organic light-emitting diode (OLED) displays. They are also said to provide better outdoor gloss performance and can be used on curved or folded surfaces. “Apple has spent at least $1 billion on research and development over the past nearly 10 years and samples for Micro-LED technologies,” said one of the people who has reportedly been directly involved with the project over the years. “It seeks to secure greater control over next-generation display technologies for its future products.”
Micro-LED chips are said to be at least 100 times smaller than components used in LED lighting products and one production method involves making them directly on wafers.
still in experimental stage
The report states that Apple’s Micro-LED technology is still at the sample stage. The company plans to introduce the screen technology first on its Apple Watch. The tentative target for making the technology ready is claimed to be 2025.