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Last Update: January 26, 2023, 4:17 pm IST
Other leading smartphone brands faced similar double-digit shocks.
Apple shipped 72.3 million iPhones in the December quarter, down from 85 million units year-on-year, representing a 14.9 percent decline in shipments compared to the same quarter a year ago.
Worldwide smartphone shipments declined 18.3 percent in the December quarter from a year earlier, to a little over 300 million units in the fourth quarter of 2022. The decline marked the biggest decline in a quarter and contributed to a rise of 11.3. percent decline for the year, the International Data Corporation (IDC) said in a report published late on Wednesday.
According to the report, US-based tech giant Apple shipped 72.3 million iPhones in the December quarter, down from 85 million units year-on-year, representing a 14.9 percent drop in shipments compared to the same quarter a year ago. does.
Major smartphone brands faced similar double-digit shocks. Samsung’s shipments fell 15.6 percent year-on-year, and Chinese mobile makers Oppo and Vivo suffered almost equal declines, while Xiaomi posted the worst performance in the quarter with a 26.3 percent drop in shipments. Have done
“We haven’t seen shipments lower in the holiday quarter than they did in the previous quarter. However, weak demand and high inventory forced sellers to drastically cut shipments,” said Nabila Popal, Research Director, IDC’s Worldwide Tracker team. Heavy sales and promotions during the quarter helped reduce existing inventory rather than drive shipment growth.”
Popal also said that sellers are increasingly cautious in their shipments and planning, given their focus on profitability. Even Apple, which so far seemed immune, suffered a setback in its supply chain with the unexpected lockdown of its key factories in China.
“What this holiday quarter tells us is that rising inflation and rising macro concerns are pulling down consumer spending more than expected and pushing any potential recovery until late 2023,” he added.
With 2022 expected to decline by more than 11 percent for the year, 2023 will be a year of caution as vendors rethink their device portfolios, while channels will think twice before taking on excess inventory, according to IDC research director Anthony Scarcella. . ,
“However, on a positive note, consumers may find even more generous trade-in offers and promotions in 2023, as the market looks for new ways to drive upgrades and sell more devices, especially high-end models.” ,” Scarcella said.
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