CAIT, a trade association network with 80 million merchants in India, is organizing workshops to provide digital and skill training to businesses. The training will equip them with the necessary knowledge to digitize their storefront and become a ‘Digital Dukan’. WhatsApp Business App. The workshop will educate them about features such as the app’s catalogue, quick replies and click to click WhatsApp ads that can help small businesses engage with customers more efficiently.
Over the years, the WhatsApp Business app has provided a way for micro and small businesses as well as solo entrepreneurs in India to reach new markets, serve their customers, and establish a professional digital presence for their business. This partnership is yet another way of supporting and empowering the business community by helping them adapt and adopt technology to meet the changing needs of consumers and contribute to India’s socio-economic development.
The partnership between CAIT and Meta Small Business Academy will provide access to digital skills to 25,000 traders from the business community. Certification from Meta Small Business Academy will be beneficial for new entrepreneurs and marketers to gain critical digital marketing skills to expand their business on Meta Apps. The program aims to meet the needs of MSMEs across India, as the syllabus and exam are available in seven languages including English, Hindi, Marathi, Bengali, Kannada, Tamil and Telugu.
Praveen Khandelwal, National General Secretary, Confederation of All India Traders (CAIT), said, “With rapidly evolving business needs, technology can be a key enabler for growth. We believe that with the right tools to improve themselves, merchants across India can benefit from learning new ways to grow their businesses. The reach and success that the WhatsApp Business App can provide is unparalleled. We are excited to expand our partnership with Meta on the ‘WhatsApp to Business’ program, which is designed to skill 10 million merchants across 29 states in India. This partnership will help merchants and businesses to build a wider customer base, grow their business and contribute even more to India’s growing digital economy.”
Nick Clegg, President of Global Affairs, Meta, said, “This is the era of entrepreneurship in India. India is experiencing a digital revolution, and the way Indian entrepreneurs and small businesses have adopted technologies like WhatsApp is a big part of it. We want to help entrepreneurs and small businesses make the most of the opportunities ahead and continue to be at the heart of India’s tech scene.”