Lacoste, a French designer brand that has already been a Web3 supporter for some time, is venturing into deeper waters with its blockchain exploration. The company has decided to add more functionality to its NFT ecosystem, which it first brought alive in June 2022 with its UNDW3 collection. Lacoste is looking to reward the holders of these 11,212 UNDW3 NFTs with its new reward system. The brand takes a long-term view of integrating more Web3 elements into its operations and identity.
Lacoste wants its ‘Genesis Pass’ UNDW3 NFT holders to have access to exclusive creative sessions, video games, exclusive contests as well as interactive interactions with fellow community members.
Interested holders of Lacoste’s NFTs from last year will need to connect their digital wallets to a dedicated site, UNDW3.lacoste.com, to unlock these rewards.
“Beyond fleeting trends around NFTs and the metaverse, we see blockchain as an accelerator, ushering in a more inclusive and experiential digital realm. By rewarding creators and fostering horizontal relationships with our customers, we invite them into our creative process.” Forbes Quoted said Catherine Spindler, deputy CEO of Lacoste.
As participants increase their activity on the Rewards Site, they will earn Leadership Points and, in turn, increase the rarity of their NFTs.
“The mission of Lacoste UNDW3 card holders will be to solve problems, engage with the brand and unlock exclusive benefits that will be accessible only to Lacoste UNDW3 card holders. Every week, raffles will be held for all community members to have the opportunity to win exclusive prizes (merchandise, digital twins, etc.),” Lacoste’s new Website mentioned.
The more a member is involved with the brand, the more decision-making power he has in the future of the brand.
@undw3_lacoste “Missions” will be conducted throughout the season on Discord as well as on Lacoste’s dedicated website, divided into month-long thematic chapters. The 200 most active users will be rewarded at the end of each season and will end in October.
6/9:Thread: pic.twitter.com/Bqw4uSN8SA— Sue :large_orange_square: (@suaynft) 29 June 2023
In recent times, several fashion brands have taken their first steps in the metaverse and NFT space.
Adidas, Tommy Hilfiger and Vogue Digital participated in it in March this year metaverse fashion week (MVFW) 2023. The virtual event was hosted by Decentraland, where over 60 fashion brands, both physical as well as digital native, showcased their spring collections on digital runways.
To bridge the gap between digital and physical fashion, heart rate has launched a one-year incubator program that will help digital designers hone their skills. The virtual fashion platform has enlisted the British Fashion Council, Mark Guiducci, creative editorial director of Vogue, and Jonathan Bottomley, chief marketing officer of Calvin Klein, to be part of the mentor panel set up by SYKY to assist its cohort of budding designers.