Aparna Balamurali and Fahadh Faasil in ‘Dhoomam’ | Photo Credit: Hombale Films/YouTube
Dhoom This is one film that leaves the audience confused as to where the anti-smoking public service advertisement before each film ends and the actual film begins. Because, the film itself is a long public service advertisement on the ill effects of smoking. Dhoom Struggles to live up to his lofty intentions.
At the beginning of the film, Avinash (Fahadh Faasil), the marketing head of a leading tobacco company, pitches the idea of attractive anti-smoking awareness ads with popular stars. The idea behind this is to produce the opposite effect of the stated intention – ie to get more people to smoke. The idea becomes successful as the company’s sales grow. But DhoomOn the other hand, this movie will really make people want to quit smoking because no one would ever want to sit down with such a dull thing ever again.
Director Pawan Kumar, who made his debut with an inventive Kannada film lucia A decade ago, the producer of Hombale Films entered the Malayalam industry with kgf franchise and Kantara, While he used a supernatural story to deliver a public service message U turnhe tries a thriller Dhoom,
It begins on an interesting note, with Avinash and his wife Diya (Aparna Balamurali) being held hostage in an isolated hilly area. He receives strange demands through phone calls. With no time to lose, they must complete certain tasks in order to save their lives.
Dhoom (Malayalam)
Director: Pawan Kumar
mould: Fahadh Faasil, Aparna Balamurali, Roshan Mathew, Vineet
Duration: 144 minutes
Story: The marketing chief of a major tobacco company and his wife are trapped in a hostage situation that has something to do with their past actions to increase the company’s sales.
The non-linear narrative alternates between their attempts to escape from the situation and the past, where Avinash climbs the ladder in a tobacco company run by Sid (Roshan Mathew). These are some of the interesting steps Dhoomreminds me of 2005 movie Thank you for smoking. They demonstrate the methods companies use to persuade new users as well as lobby for favorable policies with the government. All is not well within the company as well, with Sid’s uncle Praveen (Vineet) upset about losing control of the company.
Dhoom What suffers is mainly due to the scripting, especially the dialogues. A capable performer like Aparna has to face shouting questions again and again. Many lines seem auto-generated rather than written with thought and emotion, thwarting supposed moving moments. Nevertheless, the thriller aspect of the film could have saved the day, but that too dies halfway through.
The film’s critique of profit at any cost is as powerful as the protagonist’s pangs of conscience late in the day when he sees children buying cigarettes; As if the cutthroat marketing head of a tobacco company was not yet aware of this fact. Dhoom It lives up to its title in terms of the impact it has on the audience – a puff of smoke, and hardly anything special.
Dhoom is currently running in theaters