Twitter owner Elon Musk dropped a bombshell today, saying that he plans to re-brand the platform and remove the iconic brand logo.
“And soon we will say goodbye to the Twitter brand and slowly to all birds. If a cool X logo is posted tonight, we’ll make it live worldwide tomorrow”, tweeted the owner of the social media platform. So, as Mr. Musk indicated, Twitter may soon get a complete redesign and a new name, “X.”
He also answered various questions from people who were curious to know about the upcoming changes on Twitter. A Twitter account called WOLF asked him, “When Twitter changes its name to X, what will be the new name of tweets?” Mr. Musk replied, “An X.”
Check out the tweet here:
What will be the new name of Tweet when Twitter changes its name to X?
— Wolf (@WOLF_Financial) 23 July 2023
The Whole Mars Catalog asked him, “Will Twitter be run from the http://x.com domain?”
“Of course”, was the reply.
Absolutely
— Elon Musk (@elonmusk) 23 July 2023
The billionaire’s obsession with ‘X’ – the one letter name he uses repeatedly in company and product names is well known. Mr Musk bought Twitter last year for $44 billion and merged the company into an entity called X Corp. He wants to build on his eventual vision of making X an “everything app” similar to China’s WeChat, providing services including mobile payments and social media under a single umbrella.
He also poked fun at it in a tweet, writing, “Not sure what subtle clues led to this, but I love the letter X,” as well as posted a photo of his hands making an X shape.
Not sure what subtle clue gave it its way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) 23 July 2023
In October last year, he tweeted, “Buying Twitter is a step towards making X, the Everything App.”
He also mentioned ‘X’ in April while welcoming new CEO Linda Yacarino. “Looking forward to working with Linda to transform this platform into X, The Everything App,” he wrote.
The rebrand is the latest change to Twitter by Mr Musk after he acquired the company in October 2022 for $44 billion. His move to change Twitter’s logo to an “X” comes as Twitter faces new competition from Meta’s new app, Threads, launched earlier this month.
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