Twitter’s distinctive bird logo will soon be history, the latest in a series of controversial changes to the social media platform led by Elon Musk.
Mr Musk tweeted, “X.com now points to https://twitter.com/. The interim X logo will go live later today.”
According to design website Creative Bloc, Twitter, which was founded in 2006 and whose name is a play on the sound of birds chirping, has used avian branding since its early days, when the company bought the stock symbol of a light blue bird for $15.
Mr Musk tweeted around midnight on Saturday: “Soon we will be saying goodbye to the Twitter brand and slowly to all the birds.”
The 52-year-old Tesla founder previously said his rocky acquisition of Twitter last year was “an accelerator to build X, the everything app,” a reference to the X.com company he founded in 1999, which later became PayPal.
Musk has already named Twitter’s parent company as X Corporation.
Twitter, which has nearly 200 million daily active users, has suffered repeated technical failures since the tycoon bought the app for $44 billion in 2022 and laid off most of its staff.