Ex-NBCUniversal executive Joe Benaroche will join Twitter

Last Update: June 05, 2023, 02:14 AM IST

Washington DC, United States of America (USA)

Benaroche is being appointed after the departure of several executives, adding to Yacarino's challenges.

Benaroche is being appointed after the departure of several executives, adding to Yacarino’s challenges.

Benaroche said in an email that he looked forward to working with the company’s team to “build Twitter 2.0 together”.

Former NBCUniversal executive Joe Benaroche will join Twitter on Monday in a role focused on business operations, he told Reuters.

Benaroche said in an email that he looked forward to working with the company’s team to “build Twitter 2.0 together”.

“Welcome to the flock, @benarroch_joe! From one bird to another,” tweeted incoming Twitter chief executive Linda Yacarino, who was appointed in May. He did not mention Benrock’s position.

At Comcast Corp’s NBCUniversal, Benarroch oversaw communications strategy for its advertising and partnerships division, reporting to Yaccarino, who was advertising chief before joining Twitter.

Benaroche is being appointed after the departure of several executives, adding to Yacarino’s challenges.

Ella Irwin, Twitter’s head of trust and safety, said on Thursday that she has resigned from the social media company.

On Friday, Reuters reported that AJ Brown, head of brand safety and ad quality, has decided to leave.

The Wall Street Journal first reported Benaroche’s appointment on Sunday.

(This story has not been edited by News18 staff and is published from a syndicated news agency feed – reuters,