New Delhi: The blended bill of materials (BOM) cost for the iPhone 14 Pro Max with 128GB of NAND flash is now around $464, which is 3.7 percent higher than the iPhone 13 Pro Max, a report showed on Monday.
In the iPhone 14 Pro Max, Apple’s self-designed chips account for more than 22 percent of the total BoM cost. In addition to the A16 Bionic processor, Apple’s self-designed chips include PMICs, audio, connectivity and touch controls, according to Counterpoint Research. ,Also read: Residents of this state of India do not pay income tax! Why are the natives exempted? – check,
The upgrade from the A15 Bionic to the A16 Bionic chipset resulted in an $11 increase in cost, bringing the cost share of the processing group to 20 percent of the BoM. The new main camera with 48MP image sensor and screen with always-on display feature add up to the cost. ,Also Read: IT Layoffs 2023: Over 17,400 tech workers were laid off globally in February,
“Application processors, displays and cameras are the main categories where costs have increased. These components now also account for a larger share of BoM,” said Shenghao Bai, senior analyst at Counterpoint.
Apple’s new generation of mobile processors, the A16 Bionic, includes 16 billion transistors, up 6.7 percent from the A15’s 15 billion transistors. Due to its more advanced 4nm process, the application processor alone is estimated to increase costs by $11, increasing the processing category’s share of BoM cost to 20 percent.
The iPhone 14 Pro Max features a 48MP main camera with a quad-pixel image sensor with a sensor area that is 65 percent larger than the iPhone 13 Pro Max.
“The front camera has been added with an auto-focus feature, while its lens has been upgraded from 5P to 6P present in the iPhone 13 Pro Max. GSEO and SUNY Optical are the main suppliers of the front camera lens. 14 Pro Max has raised the camera category price by $6.30,” Bai said.
Apple’s self-designed components account for a larger share in the overall BoM cost of the iPhone 14 Pro Max than the iPhone 13 Pro Max. “Our estimates suggest that Apple’s self-designed components account for 22 percent of the total BoM cost of the iPhone 14 Pro Max,” the report said.