“Our community continues to grow and I’m pleased with the strong engagement across our apps. Facebook just reached the milestone of 2 billion daily active users,” said the Facebook CEO. Mark Zuckerberg in a statement.
Facebook and partner apps see significant increase in user activity
The earnings call report noted that Facebook as well as total active users of Meta’s apps — which include Instagram, Messenger, WhatsApp — saw a jump. While Facebook saw an average of 2 billion daily active users (a 4% year-over-year increase), meta The app family saw an average footfall of 2.96 billion (5% growth year-over-year). On a monthly basis, Facebook received an average of 2.96 billion active users. Parallelly, the Meta app family saw an average traction of 3.74 billion monthly active users.
Zuckerberg emphasized the role of popular short video reels and meta in progress with the use of AI. “The progress we are making on our AI discovery engine and reels are key drivers of this. In addition, our management theme for 2023 is the ‘Year of Efficiency’ and we will focus on becoming a stronger and more efficient organization,” he added. are concentrating.
Meta experiences user growth amid changing preferences
This growth in userbase comes at a time when Meta has conducted layoffs and restructuring in response to the global economic downturn. In November 2022, the company announced that it was cutting around 11,000 jobs due to a change in priorities.
Then, zuckerberg had said, “Unfortunately, it didn’t play out the way I’d hoped… Not only is online commerce back to earlier trends, but our revenue is down compared to mine due to the macroeconomic downturn, increased competition and the loss of ads. I fell far short of what was expected… I got it wrong, and I take responsibility for it.