A scene from ‘Flamin’ Hot’ | Photo Credit: Disney+Hotstar
There’s something intrinsically seductive about the little guy making it, putting on a stuffed suit to ride one into the sunset. He was tempted to see rampant victory as a shoe shine, refusing to take the money thrown at him. We knew he was going to become big and own the city – coincidentally the suitor, Davar (Iftekhar), also knew this when he saw him as “lamp Caste what a horse,
enough with Deewaar The references are already there and let’s move from 1975 Bombay to 1966 Southern California where young Richard Montañez is working hard with a lot of support from his strict father Wacho (Emilio Rivera).
Flamin’ Hot (English)
director: Eva Longoria
mold: Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Tony Shalhoub
Order: 99 minutes
Story: How a Chowkidar Became Head of Marketing Driven by Hard Work and Persistence
Richard meets Judy at school where her entrepreneurial skills are already on show as she sells her burritos to her former bullies. When he’s sent to prison because none of the officers believe he made his money selling homemade burritos, Richard is on a slippery slope of crime and punishment. Judy (Annie Gonzalez) and Richard (Jesse Garcia) turn to drugs to make ends meet until Judy becomes pregnant with their first child. The couple decide to go straight and Richard gets a job as a janitor with Frito-Lay thanks to his friend and former gangster Tony Romero (Bobby Soto).
At the factory, Richard always looks ahead and learns from Clarence C. Baker (Dennis Haysbert) about the machines and their maintenance, in addition to working hard. When Ronald Reagan becomes president, budget cuts lead to job losses and make life difficult for low-wage workers.
When the CEO, Roger Enrico (Tony Shalhoub), encourages each employee to think like a CEO, Richard proceeds to do the same. When he sees that his young son is enjoying the spicy corn snack, he decides that if Cheetos are made spicy, they will be greatly favored by the Latino population. After much trial and error and buying every type of chili on the market, the Flamin’ Hot Cheetos are ready to hit the market and, after some initial hurdles, take the world by storm.
Based on the memoir by Richard Montañez, A Boy, A Burrito and a Cookie: From Janitor to Executive, flamin’ hot He is straight as an arrow with the story he wants to tell. For her directorial debut, Eva Longoria chose a heartwarming narrative of the reality of dreams coming true. How can we not think of another entrepreneur who saw the American dream with a vengeance – a certain Tony Montana?
Montañez’s claim to have invented the Flamin’ Hot Cheetos has been disputed by Frito-Lay after an internal investigation revealed the spicy snack’s slightly more prosaic origins. However, the producers decided to go with Montañez’s version of events. The film has a fairy-tale-like quality to it, with vivid sounds of colour, imagery and montage. At the end of the film, when we are told that Montañez has retired after 45 years and that he and Judy are still together, one cannot help but feel joy for the janitor who has found his castle with his feisty princess and happily ever after. Unlike the brothers standing on the steps of the temple…
Flamin’ Hot is currently streaming on Disney+ Hotstar