“It’s a well-known fact that India is a very populous country, where the GDP has also been showing steady growth.From that perspective, I do believe that India is probably the country with the most potential in the world,” Naoki Hama, global president & CEO of Fujifilm’s Business Innovation, told TOI here.
The Business Innovation division provides multi-function printers to businesses of various sizes — from large to small-and-medium — to help address challenges related to documents and communications. It was initially established as a joint venture with Xerox, but later became a fully-owned Japanese company after Xerox’s share was acquired a few years back. While the JV had placed restrictions on Fujifilm to have direct operations in India and some other markets previously, this condition was withdrawn once it had full control.
This saw the company start business in India from April 2021, but only with printers and machines that are imported here. The office-related products are made in Vietnam, while the commercial printers, also known as the graphics communication business, are made in Japan.
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