“Big milestone for YouTube Music and Premium today. Thanks a (hundred) million, YT subscribers!” Alphabet and Google CEO Sundar Pichai said in a post on X (formerly Twitter).
YouTube Music offering “was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world’s largest catalogue,” the company said.
YouTube Music features rolled out in 2023
YouTube said that in the past year, it launched various features that “enhanced the Premium playback experience”. These features include the ability to continue watching YouTube across different devices like smart TVs and tablets as well as an enhanced version of 1080p HD.
The company also brought various generative AI features that Premium users were among the first to try. For listeners, YouTube introduced the Samples tab, a quick way to discover new music, a customised radio building experience, and brought podcasts to YouTube Music.
“Beyond features, we know what truly makes viewers and listeners keep choosing YouTube – it’s the incredible content from our creators and artists. YouTube Premium helps maintain a thriving creator and artist community, providing them with an additional source of revenue from subscriptions,” YouTube added.
YouTube recently announced features in Studio to help creators optimise their content. These features include improved research, shareable clips and enhanced playlist analytics. The features also allow podcasters to easily publish their podcasts on YouTube and YouTube Music.