Google downsizes mapping app Waze, merging products

Last Update: June 28, 2023, 05:01 AM IST

United States of America, USA)

The CNBC report states that the company is changing its Waze strategy to include Google ads instead of using a separate advertising system, which is resulting in the layoffs.

The CNBC report states that the company is changing its Waze strategy to include Google ads instead of using a separate advertising system, which is resulting in the layoffs.

Google said in December that it would merge the Waze and Google Maps teams to consolidate processes, making it part of the Google Geo division.

Google-parent Alphabet is cutting jobs at mapping app Waze as it merges the unit with its map products, CNBC reported Tuesday, citing an email from the head of the mapping division.

Google said in December that it would merge the Waze and Google Maps teams to consolidate processes, making it part of the Google Geo division, whose portfolio of real-world mapping products includes Google Maps, Google Earth and Street View. Is.

The CNBC report cited emails from Chris Phillips, who heads the Jio division, saying the company is changing its Waze strategy to include Google ads instead of using a separate advertising system, resulting in layoffs. Has been

Philips said Google would notify advertisers and partners about the move on Wednesday.

Google, which acquired Waze in 2013 for about $1.3 billion, did not immediately respond to a Reuters request for comment.

(This story has not been edited by News18 staff and is published from a syndicated news agency feed – reuters,