Citing internal documents, CNBC reported that in addition to search (Google Search), email (Gmail) and spreadsheets (Google Sheets), Google is looking to use generative AI offerings to increase revenue and drive spending to improve margins. wants to
AI-powered customer support
It also said that plans to use generative AI powered by large language models (LLMs) to automate advertising and ad-supported consumer services have also been given the green signal.
The documents suggest that Google may also bring AI-powered customer support to over 100 Google products, including the Google Play Store, Gmail. android search and maps.
The purpose of these automated support chatbots may be to “provide specific answers through simple, clear sentences to the potential customer and allow questions to be asked before suggesting an advertising plan”.
With companies like Google, Facebook parent meta And Twitter, which generates a large portion of its revenue from advertising, has been hit by economic uncertainties. The CNBC report also said that Google’s paid search ad conversion rates have declined this year.
Google AI for YouTube content creation
In addition, Google also plans to use the PaLM 2-powered tool to allow advertisers to generate their own media assets and suggest videos to YouTube creators. PaLM 2, Google’s latest LLM, was unveiled at the company’s biggest 2023 event.
Google is reportedly testing PaLM 2 for YouTube Youth content for things like title and description. For creators, the technology is being used to experiment with the idea of providing up to five video ideas based on topics they find relevant.
Taking the Google AI Road
Earlier this year, the CEOs of Alphabet and Google, Sundar PichaiSaid the company continues to invest in search capabilities, including the use of artificial intelligence.
“As we continue to bring AI into our products, our AI principles and the highest principles of information integrity remain at the core of all we do,” Pichai said.