Google Had Two Pixel Foldables, But Only Launched One: All The Details

The Google Pixel Fold was unveiled to the world at the I/O 2023 keynote earlier this month, but the company could launch not one, but two foldables during the event, according to a new report this week. Google was working on two Pixel foldables but was launching just one model for consumers.

The report states that the team that developed the Pixel Fold was also working on a second model, but it was canceled as Google didn’t feel the second foldable was good enough for launch.

The Google Pixel team believed that it is better to launch a product that matches or outperforms other products in the market. So, it seems that the company thought that the Pixel Fold meets those standards while the other model does not hence it was not fit enough to launch in the market. reports It doesn’t talk about the details of this canceled foldable device, which could be a Pixel Flip version or a completely different form factor.

It is quite possible that Google will look at other brands in the foldable segment, including Samsung, Oppo and Vivo. All of these companies have a fold and flip model, and Google could be working on a Pixel Flip version, which might not pass the test for the brand. The report also mentions that Samsung has seen the majority of its foldable sales go to the Flip version, so Google may have a valid reason for bringing it to its lineup.

The fact that Google had two versions in its strategy suggests that the company may revisit the challenges and see if a second foldable could be a part of the second-gen Pixel Fold to be launched next year. The Pixel Fold is launching in select markets this year, with countries like India not being part of the list.

Many say Google will use its foldable device to improve the Android experience on the form factor, allowing its partners to grow with their products and eventually making Android a viable foldable software platform.