Citing an internal presentation, The Financial Times (via news agency Reuters) reported that Google plans to introduce AI into the advertising business in the coming months to create “novel” ads.
Generative AI techniques rely on past data to generate content such as text, photos and videos. Google is reportedly looking into creating ads with this technology as ads are a combination of images, text and video.
AI-generated Google Ads
By presentation, advertisers may supply “creative” content such as imagery, video, and text related to a particular advertising campaign. The report states that the AI will use the available content to generate ads based on sales goals as well as target audience.
To address AI-related concerns, such as misinformation, phishing attempts and cybercrime, Google plans to put in place safeguards when rolling out new generative AI features.
It should be noted that Google Bard’s work is also restricted behind railings.
Last month, Sissy Hsiao, a Google vice president who oversees Bard, said the chatbot is an “early experiment” and that the company wants Bard to “output things of human value.”
The Wall Street Journal quoted Hsiao as saying, “We’re feeling really good that Bard is safe and that people are actually finding those railings.”
Microsoft AI advertising
Microsoft is already testing ads in its early version, says a report citing an advertising executive bing Chatbot.
Microsoft, which has become a direct competitor to Google in the AI space, reportedly showed a demo of the new Bing, saying it plans to allow paid links within answers to search results.
The company is said to be taking traditional search advertising, “in which brands pay to have their websites or products appear on search results for keywords related to their business, and insert them into responses generated by the Bing chatbot, the advertising executive reportedly said.