Google to develop agreement on voluntary basis ahead of EU new AI rules

Alphabet and the European Commission aims to develop a artificial intelligence (AI) involving European and non-European companies ahead of setting rules to govern the technology, EU industry chief Thierry Breton said on Wednesday.

Breton met before Sundar PichaiCEO of Google and its parent company Alphabet in Brussels.

“Sundar and I agreed that we cannot wait until AI regulation is actually implemented, and work together with all AI developers to develop an AI treaty on a voluntary basis before the legal deadline,” Bratton said in a statement. can work for.”

He also urged EU countries and EU parliamentarians to finalize the details of the Commission’s proposed AI rules before the end of the year. The two groups are yet to initiate talks to iron out their differences.

There is growing concern about the rapidly evolving potential of AI to enhance the way society and businesses operate. Governments are scrambling to find a way to rein in the negative consequences without losing benefits or stifling innovation.

EU Commissioner for Competition Margrethe Vestager, who also met Pichai, underlined the need to act together.

“We need an AI Act as soon as possible. But AI technology evolves at a tremendous pace. That’s why we need voluntary agreement on universal rules for AI now,” he said in a tweet.

Vestager said Tuesday that the European Union and the United States plan to step up cooperation on artificial intelligence to establish minimum standards before the law comes into force.

Commission Vice President Vera Jourova said she expressed her concerns to Pichai about pro-Kremlin war propaganda and disinformation on Google’s products and services and the risks of disinformation in EU and national elections.

Jurova said Pichai agreed to look into the problems independent Russian media may face in monetizing their content on YouTube in Russia.

© Thomson Reuters 2023


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