New Delhi: For the first time ever, India’s cumulative box office collections for films released across languages between January and June fell below Rs. 5,000 crores. were on gross collection 4,868 crore for the first six months of calendar year 2023, down 15% year-on-year, according to a report by media consulting firm Ormax.
Shah Rukh Khan’s ‘Pathan’ was the top film in the first half of 2023, contributing over 13% to the total collections so far this year. Hindi language share to increase from 33% to 37% in 2022, while Kannada language share to drop from 8% to just 2%.
It is estimated that ‘Pathan’ is made in all languages 646 crores at the box office, followed by the mythological film Adipurush 333 crore, political drama The Kerala Story ( 263 crores) and the Tamil films Varisu ( 212 crores) and Ponniyin Selvan 2 ( 206 crores).
At this current pace, expected to be finished by 2023 Below 9,736 crores in box office collection 10,637 crores raised in 2022.
The positive thing is that the second half of 2023 has a strong line-up of films that are expected to do well, especially Jawan, Salaar and Tiger 3, the report said.
The success of KGF: Chapter 2 and RRR resulted in the combined language share of the four South Indian languages rising to 50% in 2022, while Hindi stood at only 33% (including a sizeable contribution from the dubbed versions of the two southern films). So far in 2023, the Hindi language share is set to fall to 37%, while the share of the South languages has dropped from 50% to 44%, mainly due to a steep decline in the Kannada language share, from 8% (2022) to 2% (January to June 2023), the report said.
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Updated: July 19, 2023, 12:03 PM IST