As travel norms become more flexible, 86% of Indian travelers surveyed across 11 countries APAC The Travel Confidence Index said they intend to travel in the next 12 months. By comparison, Japanese tourists are at the bottom of the travel confidence index, yet it is not sure whether they will resume travel later this year.
Of the 11 markets surveyed in the APAC region, India was ahead of Vietnam and China in terms of continued travel intent for Indians, with 93% of respondents agreeing that making sustainable travel choices is important. In addition, Indians are also willing to put their money where their mouth is, 82% willing to pay more if it means they can make more sustainable travel choices and 77% say they are willing to go for fewer options. Also fine as long as their travel decisions are sustainable.
In comparison, Australia, New Zealand and . for the passengers of JapanCost and a wide variety of permanent living options have emerged as main considerations when it comes to making sustainable travel decisions.
A research report released by Booking.com, a leading online travel aggregator, shows that travel optimism among Indians remains high, with 70% admitting to anticipated travel disruptions, but 78% considering leisure travel to be important for overall health .
The commissioned research, which selected 11,000 passengers from across the Asia Pacific region, explores travelers’ overall comfort levels, motivations and concerns and how this varies across regions.
While the North Asian markets of Korea, Taiwan and Japan ranked lower on the index in terms of overall confidence than India, the research findings placed a greater emphasis on flexibility in travel bookings and increased domestic travel to avoid last minute showed interest. Change of plans due to limits or quarantine norms.