Instagram, the social media platform owned by Meta Platforms, is launching a broadcast chat feature called Channels, company boss Mark Zuckerberg said on Thursday.
“I’m starting a channel to share news and updates on all the products and technology we’re building meta, zuckerberg said in a facebook post,
“This will be the place where I share Meta product news first.”
The company will also roll out the feature to Messenger and Facebook in the coming months.
In November last year, Meta Said It was adding several new features to Instagram, including a tool to trade digital collectibles that would help content creators monetize their presence on the social media platform. With the new feature, users can support creators by purchasing them non-fungible token (nft) straight in Instagram,
Meta is rolling out more features for users to make money on its social media app as it competes with Talent TIC Toc And others at a time when influencers are pulling ad dollars from these platforms.
Along with this push, Meta also said last year that it was expanding access to subscriptions on Instagram to help all eligible creators in the United States earn more predictable income on the photo-sharing app.
It’s also introducing bounty on Instagram, starting with Reels, so creators have a new way to monetize their fan base. meta too announced In October a series of new ad formats aimed at creating new revenue streams for short video and business messaging products, which it has identified as key areas of growth.
© Thomson Reuters 2023