On the occasion of World MSME Day on 27th June, meta Announced a new partnership with the Confederation of All India Traders (CAITWith this partnership, the company aims to skill 1 million merchants whatsapp business app in the next three years. The company also announced the launch of the Meta Small Business Academy, born out of Meta’s commitment to skill 10 million small businesses by 2021.
Certification by Meta Small Business Academy will help budding entrepreneurs and marketers acquire digital marketing skills to thrive at Meta Apps. To enable the program to reach MSMEs across India, the course modules and exam are available in seven languages - English, Hindi, Marathi, Bengali, Kannada, Tamil and Telugu.
“Skilling plays a consequential role in unlocking growth for India’s MSMEs. At Meta, we are committed to enabling timely skill development opportunities for businesses throughout their growth journey. While the MSBA certification will especially benefit entrepreneurs who are just starting out, our partnership with CAIT will empower merchants across India to access whatsapp business The app is meant to connect with its customers and supercharge their growth journey,” said Sandhya Devanathan, Vice President (India), Meta.
“Along with technology and the internet, networking, logistics and communication are five important pillars for India’s business community. Businesses of all sizes use WhatsApp to effectively communicate, coordinate and connect with their customers, so there is an urgent need to equip them with the timely skills needed to fuel business growth. Under the ‘WhatsApp to Business’ campaign, we are happy to announce that we have trained 1 million merchants to digitally empower merchants to promote their business using WhatsApp Business App. Will work with Meta. We believe this initiative will open up new growth opportunities for merchants across India, and we look forward to further expanding the Business & Digital Skills Charter in the coming months to meet the growing needs of the business community. Look forward to partnering even more closely. said Praveen Khandelwal, national general secretary of the Confederation of All India Traders (CAIT).
The partnership between CAIT and META will be driven through thousands of trade associations affiliated with CAIT across the country.
“FICCI and META share a deep commitment towards the growth of India’s small businesses. Last year together we reached a significant milestone of empowering 5 lakh women SMBs by providing them with digital marketing skills. We are thrilled to see that Meta has expanded its skilling commitment to India’s small businesses with the launch of the Meta Small Business Academy certification,” said Dr. Sangita Reddy, Chairperson, G20 Empower, Joint MD, Apollo Hospitals Group and Former President FICCI said.,
Over the years, META has launched several flagship programs keeping in mind the specific needs of MSMEs in India. Many of these have been launched in association with the Federation of Indian Chambers of Commerce and Industry (FICCI), which serves as META’s strategic partner in empowering India’s MSMEs through skilling.
Certification by Meta Small Business Academy will help budding entrepreneurs and marketers acquire digital marketing skills to thrive at Meta Apps. To enable the program to reach MSMEs across India, the course modules and exam are available in seven languages - English, Hindi, Marathi, Bengali, Kannada, Tamil and Telugu.
“Skilling plays a consequential role in unlocking growth for India’s MSMEs. At Meta, we are committed to enabling timely skill development opportunities for businesses throughout their growth journey. While the MSBA certification will especially benefit entrepreneurs who are just starting out, our partnership with CAIT will empower merchants across India to access whatsapp business The app is meant to connect with its customers and supercharge their growth journey,” said Sandhya Devanathan, Vice President (India), Meta.
“Along with technology and the internet, networking, logistics and communication are five important pillars for India’s business community. Businesses of all sizes use WhatsApp to effectively communicate, coordinate and connect with their customers, so there is an urgent need to equip them with the timely skills needed to fuel business growth. Under the ‘WhatsApp to Business’ campaign, we are happy to announce that we have trained 1 million merchants to digitally empower merchants to promote their business using WhatsApp Business App. Will work with Meta. We believe this initiative will open up new growth opportunities for merchants across India, and we look forward to further expanding the Business & Digital Skills Charter in the coming months to meet the growing needs of the business community. Look forward to partnering even more closely. said Praveen Khandelwal, national general secretary of the Confederation of All India Traders (CAIT).
The partnership between CAIT and META will be driven through thousands of trade associations affiliated with CAIT across the country.
“FICCI and META share a deep commitment towards the growth of India’s small businesses. Last year together we reached a significant milestone of empowering 5 lakh women SMBs by providing them with digital marketing skills. We are thrilled to see that Meta has expanded its skilling commitment to India’s small businesses with the launch of the Meta Small Business Academy certification,” said Dr. Sangita Reddy, Chairperson, G20 Empower, Joint MD, Apollo Hospitals Group and Former President FICCI said.,
Over the years, META has launched several flagship programs keeping in mind the specific needs of MSMEs in India. Many of these have been launched in association with the Federation of Indian Chambers of Commerce and Industry (FICCI), which serves as META’s strategic partner in empowering India’s MSMEs through skilling.