Last Updated: March 27, 2024, 02:51 IST
What the numbers show. (Image/News18)
Number one in Unique Visitors, over three times bigger on Time Spent, and a similar lead on Pageviews
Moneycontrol has strengthened its position as India’s premier business news platform, once again beating The Economic Times comprehensively across all digital metrics. According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million, beating ET, which had 27.1 million UVs. Moneycontrol also maintained its massive lead in pageviews (512 million) and time spent (667 million minutes).
In comparison, Moneycontrol’s nearest competitor, EconomicTimes.com managed to capture only 179 million pageviews in February. Its time spent also significantly lagged behind at just 189 million minutes.
Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content from Moneycontrol as compared to ET.
In terms of breaking important business stories too, Moneycontrol has been leading the race. The business news platform has been the preferred choice of industry leaders from corporate India, the startup world, and the stock markets.
“Moneycontrol’s continuing leadership in digital business news, across every single metric, is an outcome of our relentless focus on top-class journalism,” said Nalin Mehta, Managing Editor, Moneycontrol. “We are deeply thankful to our readers for their vote of confidence in our work as we focus on redefining business news in India,” he added.
MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded seven lakh paying subscribers. ET Prime is lagging by a huge margin in this aspect too.