Mumbai Indians: IPL 2023: Haptic further strengthens its partnership with Mumbai Indians – Times of India

feel further expanding its partnership with Mumbai Indians to build a chatbot that claims it will grow fan Engagement for the franchisee. The WhatsApp chat bot will answer questions from fans, share multimedia content such as videos and GIFs, and more.
Both made a partnership in January 2021. Since then, Haptic claims that it has helped Mumbai Indians achieve around 1.5 million fan interactions. The company further claims that the chatbot has driven an automation rate of 94.2 percent. Users have interacted with the chatbot Hindi, Marathi and English. Haptic is a multilingual platform that claims to cater to 100+ languages.
,working It is a great source of pride for us to launch more innovative fan engagement with Mumbai Indians. Fan engagement and fan loyalty are crucial for the biggest sports franchise like Mumbai Indians to get right. With our chatbot, Mumbai Indians fans get a tailor-made experience that keeps them coming back for more. We are confident that our solutions will help Mumbai Indians drive tangible results and take fan engagement to the next level.” Aakrit VaishCEO, Haptic.